Facebook: Company Information
Facebook is currently the largest social network in the world. It was founded in 2004 by Mark Zuckerberg and his roommates while studying at Harvard University – Eduardo Saverin, Dustin Moskowitz and Chris Hughes. Since September 2006, the site has been available to all Internet users over the age of 13 with an email address. As of July 2013, the Facebook audience was 1.2 billion users  – those who visited the site at least once a month. The daily active audience in March amounted to 720 million people. About 810 million people a month use the Facebook mobile app. Every day, users leave 3.2 billion likes and comments on a social network and publish 300 million photos. The site recorded 125 billion “friendly ties” (as of December 31, 2011 it was 100 billion). The number of page views in October 2011 amounted to 1 trillion. Thanks to this site, Mark Zuckerberg at the age of 23 became the youngest billionaire of the planet. The company’s revenue in 2012 amounted to 5.89 billion dollars., Profit – 1.317 billion dollars. Most of the revenue came from advertising. The company’s capitalization at the moment is 117.68 billion dollars.
Opportunities for the trader
After the IPO of the company in May 2012, the company’s shares began to decline. The fall lasted to around 17.55. After that, market participants, realizing what kind of advertising opportunities are social networks and Facebook, in particular, began to buy shares. Stocks have not yet exhausted their growth potential. The company’s management is looking for further ways to monetize the benefits of Facebook.